We don’t just create user personas when planning out web projects anymore. Companies are now striving for a 360 degree view of their customers and how they interact with their services, whether it be through a public website, customer service portal, mobile app, contact form or other touch point.
Learn how you can help your clients or colleagues create customer journeys that map out the full experience of a customer’s interactions across multiple channels and build out some of those interactions through plugins and custom landing pages in WordPress that integrate with other marketing platforms like Mailchimp, social media and Google analytics.
We’ll cover conceptual information and get a little technical on the implementation, but this is a presentation designed for all levels of experience with WordPress and other content management systems.